New jerseys: exploring the influence of NBA team jersey sponsorships on teams and sponsors
Sara Shoffner, Mark Slavich, Gi-Yong Koo
Identifying factors affecting the value of advertisements on football clubs’ and players’ social media: a discrete choice analysis
Matteo Balliauw, Evy Onghena, Simon Mulkens
To partner or not? A study of co-branding partnership and consumers’ perceptions of symbolism and functionality toward co-branded sport products
Ho Yeol Yu, G. Matthew Robinson, DongHun Lee
The influence of perceived fan orientation on satisfaction, loyalty and sport consumption behaviors
Hüseyin Köse, Metin Argan, David P. Hedlund
Sport consumer flow and shopping well-being in online shopping
Bomin Paek, Alan Morse, Minjung Kim, Hoyoon Jung
Business management in the football industry from a supply chain management perspective
Zhaleh Memari, Abbas Rezaei Pandari, Mohammad Ehsani, Shokufeh Mahmudi
Sport events as experiencescapes: the spectator’s perspective
Kirstin Hallmann, Anita Zehrer, Julia Rietz
The impact of ageing on aggression among sport fans: the mediating role of fan hatred
Tamar Icekson, Anat Toder Alon, Avichai Shuv-Ami, Yaron Sela
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender
Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson
Transdisciplinary sport and physical activity development in urban real-world labs
Hagen Wäsche, Richard Beecroft, Helena Trenks, Andreas Seebacher, Oliver Parodi
