Tag: Ho Yeol Yu
Event Management: An international journal, Volume 27, 2023, Number 3
Event Management, an International Journal, has been meeting the research, educational, and analytic needs of the rapidly growing profession focused on global events for more than 20 years. The Forum Editor’s pick from the current issue: Changes of Costs, Expenditures, and Revenues Between Bidding and Staging the Olympic Games from Sydney 2000 to Tokyo 2020 by Holger Preuss, & Maike Weitzmann.
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM by Amy Chan Hyung Kim, James Du, Jeffrey James.
International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 4
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.
