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    International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience by Antonio S. Williams, Byungik Park, Zack P. Pedersen.

    International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 3

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Leadership development of university students through outdoor training: a systematic literature review by Anna Kourtesopoulou; Athanasios Kriemadis.

    International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 1–2

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Developing and validating a scale to measure the perceived value of sport spectators by Fereshteh Sameie, Alireza Elahi, Mostafa Afshari..

    International Journal of Sports Marketing & Sponsorship, Vol 24, 2023, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.

    Call for Papers | The 20th Sport Marketing Association Annual Conference | Hilton St. Petersburg Bayfront Hotel (FL), October 25–27, 2023. Call ends April 1, 2023

    Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for the 20th SMA Annual Conference. This year's conference will be held at the Hilton St. Petersburg hotel the week of October 25-27, 2023.

    International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 5–6

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Internationalisation and martial arts: the case of Carlson Gracie's Brazilian jiu-jitsu gym by Heloisa Alexander Fonseca Soares, Renato Dourado Cotta de Mello, Clarice Secches Kogut.

    International Journal of Sports Marketing & Sponsorship, Vol 24, 2023, No 1

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences by Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 2

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.
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