Tag: sport marketing

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for the 20th SMA Annual Conference. This year's conference will be held at the Hilton St. Petersburg hotel the week of October 25-27, 2023.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Internationalisation and martial arts: the case of Carlson Gracie's Brazilian jiu-jitsu gym by Heloisa Alexander Fonseca Soares, Renato Dourado Cotta de Mello, Clarice Secches Kogut.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences by Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Cut from the Same Cloth: An Examination of Attachment to College Football Coaches by Michael Mudrick and Janet Fink.

At the Department of Sport Sciences, the contribution of sport to society is studied on the basis of problem complexes such as sport regulation and normativity, state, market and civil society relation to sport, sport’s own selection mechanisms, space and place, as well as the way societal structures and social categories, such as gender, ethnicity, sexuality, dis/ability, generation and social class, affect and are affected by sport and within the school subject (PE).

The Department of Sport and Social Sciences has a vacant PhD position with 25% teaching responsibilities in the field of sport marketing. There is the possibility to apply for one out of two alternative predefined PhD projects. One project will be focusing on sport marketing and the digital transformation in sport, and the second on sport marketing and sustainable development. Apply no later than December 5, 2022.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion