Tag: sport marketing

The objective of this Special Issue is to stimulate and promote more research investigations in an effort to advance the understanding about the Winter Olympic Games’ bidding, staging, operating, and marketing practices. We encourage the use of diverse theories and methodologies in empirical investigations. Additionally, in an effort to better understand the unique perspectives of the Winter Olympic Games, this Special Issue particularly welcomes studies that reveal differences between the Winter and Summer Olympic Games.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience by Antonio S. Williams, Byungik Park, Zack P. Pedersen.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Leadership development of university students through outdoor training: a systematic literature review by Anna Kourtesopoulou; Athanasios Kriemadis.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Developing and validating a scale to measure the perceived value of sport spectators by Fereshteh Sameie, Alireza Elahi, Mostafa Afshari..

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for the 20th SMA Annual Conference. This year's conference will be held at the Hilton St. Petersburg hotel the week of October 25-27, 2023.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Internationalisation and martial arts: the case of Carlson Gracie's Brazilian jiu-jitsu gym by Heloisa Alexander Fonseca Soares, Renato Dourado Cotta de Mello, Clarice Secches Kogut.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences by Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong.