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    Sport Marketing Quarterly, Volume 29, 2020, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: EXPLORING THE EXPLICIT AND IMPLICIT APPEAL OF RETRO SPORT LOGOS by Brendan Dwyer, Zach Scola, Joris Drayer.

    Call for Papers | Frontiers Research Topic: “Adopting New Technologies in Sports Marketing”. Call ends December 31, 2020

    New technologies are changing how people communicate and consume sport culture. Wearable devices are changing the way we track and monitor physical activities; extended reality (e.g., VR/AR/MR) is providing new channels for sporting experiences; new media is transforming marketing communication and consumer culture; and data analytics and management is revolutionizing how we operate sport organizations.

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 3/4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: DOOMED TO FAIL? A STUDY OF HOW JUNIOR MANAGERS AT A MAJOR SPORT EVENT COPE WITH LEADERSHIP ISSUES by Annika Bodemar, Anna-Maria Strittmatter, Josef Fahlén.

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: CORPORATE GREENFLUENCING: A CASE STUDY OF SPONSORSHIP ACTIVATION IN FORMULA E MOTORSPORTS by Hans Erik Næss.

    Sport Marketing Quarterly, Volume 29, 2020, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: THE DARK SIDE OF SPECTATOR BEHAVIOR: EFFECTS OF SPECTATOR DYSFUNCTIONAL BEHAVIOR ON ANGER, RUMINATION, AND REVISIT INTENTION by Kyungyeol Anthony Kim and Kevin K. Byon.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 1

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

    International Journal of Sports Marketing & Sponsorship, Vol 20, 2019, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.
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