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    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry by Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos.

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 1 | Sports and Urban Development: Critical Issues

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships by Karin Book, Gustav Svanborg Edén.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: CORPORATE GREENFLUENCING: A CASE STUDY OF SPONSORSHIP ACTIVATION IN FORMULA E MOTORSPORTS by Hans Erik Næss.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 1

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

    International Journal of Sports Marketing & Sponsorship, Vol 20, 2019, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.

    International Journal of Sports Marketing & Sponsorship, Vol 20, 2019, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing. The Forum Editor’s pick from the current issue: CRAFTING A LEGACY: INVESTIGATING THE RETIRED ATHLETE BRAND IMAGE by Olzhas Taniyev, Brian S. Gordon.

    International Journal of Sports Marketing & Sponsorship, Vol 20, 2019, No 2

    The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.
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