Tag: Matteo Balliauw

SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: The effectiveness of UEFA Financial Fair Play: evidence from England and France, 2008–2018 by Aurélien Francois, Nadine Dermit-Richard, Daniel Plumley, Rob Wilson, Natacha Heutte.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.

Sport, Business and Management serves to promote the development of a coherent, high-quality body of work in sport, business and management, an area that has until now been largely overlooked by academia despite being one of the few industries to warrant its own daily section in most newspapers.