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    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM by Amy Chan Hyung Kim, James Du, Jeffrey James.

    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 1

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown by Youngbum Kwon, Dae Hee Kwak.

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.

    Call for Papers | Sports Marketing and Sponsorship: Global Perspectives and Emerging Trends, to be published by Routledge. Call ends January 31, 2022

    There are many contemporary issues facing the sports industry today. For example, the sports industry, like many other industries, are going digital. There is a lot of interest in understanding how artificial intelligence and big data can be harnessed in sports marketing activities. Social media, as a new marketing communication platform, is upsetting traditional marketing practices, and brand owners are still learning how to use it effectively.

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry by Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos.

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).

    International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 1 | Sports and Urban Development: Critical Issues

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships by Karin Book, Gustav Svanborg Edén.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: CORPORATE GREENFLUENCING: A CASE STUDY OF SPONSORSHIP ACTIVATION IN FORMULA E MOTORSPORTS by Hans Erik Næss.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 2

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.
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