In his new book The Sociology of Sport: A Manifesto for the 21st Century (Routledge), Dominic Malcolm critically evaluates the historical accomplishments, current challenges and future opportunities of the sociology of sport. In his review, Jay Coakley finds that the manifesto, first of its kind about the sociology of sport, is a timely, concise and constructive analysis of the development of the sociology of sport, offering strategies for its survival in a neo liberalized, populist, media saturated, post-truth future.