Drawing from empirical research, diverse case studies, and industry insights, the collected volume Technology, Sport and Recreation by Jacob Bustad & Gashaw Abeza (Routledge) explores technologies such as wearable fitness devices, artificial intelligence (AI), augmented and virtual reality, esports platforms, digital media, and smart sport-tech solutions. Our three reviewers from the RESPONSE Research Group at Nord University are mostly concerned with the lack of critical approaches to technology in sports, but found much to appreciate in the coverage of how technology is developed and utilized in sports.