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Event Management, an International Journal, has been meeting the research, educational, and analytic needs of the rapidly growing profession focused on global events for more than 20 years. The Forum Editor’s pick from the current issue: Changes of Costs, Expenditures, and Revenues Between Bidding and Staging the Olympic Games from Sydney 2000 to Tokyo 2020 by Holger Preuss, & Maike Weitzmann.
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.