Tag: Mohammad Ehsani
International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 4
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.