Tag: sport marketing

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover by Nels Popp, Liz A. Sattler, David Pierce, Megan B. Shreffler.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram by Olan K.M. Scott, Nicholas Burton, Bo L.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM by Amy Chan Hyung Kim, James Du, Jeffrey James.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: How does spectator marketing in women's leagues differ from that in men's leagues? by Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka.

The Department of Sport and Social Sciences is advertising two four-year doctoral fellowships with 25% teaching responsibilities in the field of sport management. One position has a special focus in sport governance and the other position has a special focus in sport marketing. The Department consists of a broad academic environment that involves research, development, and teaching in several subjects: The Sociology of Sport, Sport Philosophy, History of Sport, Sport Psychology, Coaching, Sport Management and Sport for Development.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown by Youngbum Kwon, Dae Hee Kwak.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender by Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini, Geoff Dickson.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why do(n't) young people watch the Olympics?: A comparison of motives and constraints for attendance and media viewing by Jeeyoon Kimm & YuKyoum Kim.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization by Hyun-Min Kim, Woon-Kyung Song and Sanghak Lee.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning by Yongjae Kim, Seungbum Lee and Younghan Lee.