Articles
Motive-based taxonomy of professional softball fans: a segmentation study
Ceyda Mumcu, Nancy Lough, Michelle Coyner
Do they behave the same? Identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Esmarie Myburgh, Martinette Kruger
Determinants of personal brand construction of national football players on Instagram
Ana Cristina Picinin De Rezende Costa, Kirstin Hallmann
The impact of dynamic ticket pricing on Major League Baseball attendance
Charles S. Wassell Jr., Robert Carbaugh
Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover
Nels Popp, Liz A. Sattler, David Pierce, Megan B. Shreffler
A study on influence of toss result, toss decision and venue on the outcome of IPL cricket match
Sanjita Jaipuria, Sumit Kumar Jha
