Collaborative consumption sport hosting: value and consumption constraints
Michael Goldman, Brandon Brown, Eric C. Schwarz
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence
Younghan Lee, Dae-eun Kim
Effect of background music and hierarchy-of-effects in watching women’s running shoes advertisements
Jun-Phil Uhm, Hyun-Woo Lee, Jin-Wook Han, Dong-Kyu Kim
The effects of high-tech cameras on sports consumers’ viewing experiences: the moderating role of sports involvement
Wonseok (Eric) Jang, Young Jun Kim, Kyungro Chang, Taehee Kim
Rasch calibration and optimal categorization of the sport fandom questionnaire
Han Soo Kim, Minsoo Kang, Minjung Kim
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Zack P. Pedersen, Kyungyeol (Anthony) Kim, Kevin K. Byon, Antonio S. Williams
Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model
David J. Finch, Gashaw Abeza, Norm O’Reilly, John Nadeau, Nadège Levallet, David Legg, Bill Foster
Continuance intention in running apps: the moderating effect of relationship norms
Li Keng Cheng, Hsien-Long Huang, Ching-Chi Lai
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Antonio S. Williams, Sungwook Son
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Youngho Park, Dae Hee Kwak
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown
Youngbum Kwon, Dae Hee Kwak
Open Access
The brand persona of a football manager – the case of Arsène Wenger
Adele Berndt
