International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 1


Collaborative consumption sport hosting: value and consumption constraints
Michael Goldman, Brandon Brown, Eric C. Schwarz

The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence
Younghan Lee, Dae-eun Kim

Effect of background music and hierarchy-of-effects in watching women’s running shoes advertisements
Jun-Phil Uhm, Hyun-Woo Lee, Jin-Wook Han, Dong-Kyu Kim

The effects of high-tech cameras on sports consumers’ viewing experiences: the moderating role of sports involvement
Wonseok (Eric) Jang, Young Jun Kim, Kyungro Chang, Taehee Kim

Rasch calibration and optimal categorization of the sport fandom questionnaire
Han Soo Kim, Minsoo Kang, Minjung Kim

The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Zack P. Pedersen, Kyungyeol (Anthony) Kim, Kevin K. Byon, Antonio S. Williams

Season ticket holder segmentation in professional sports: an application of the sports relationship marketing model
David J. Finch, Gashaw Abeza, Norm O’Reilly, John Nadeau, Nadège Levallet, David Legg, Bill Foster

Continuance intention in running apps: the moderating effect of relationship norms
Li Keng Cheng, Hsien-Long Huang, Ching-Chi Lai

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Antonio S. Williams, Sungwook Son

Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Youngho Park, Dae Hee Kwak


No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown
Youngbum Kwon, Dae Hee Kwak

Open Access
The brand persona of a football manager – the case of Arsène Wenger

Adele Berndt

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