Articles
Athlete-Centric Employer Branding During Rival Leagues’ Market Entry
Christopher Michael McLeod
Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective
Heather Kennedy, Thilo Kunkel and Daniel C. Funk
Better Together? Examining the Impact of Official Secondary Ticketing Partnerships on Consumers’ Attitudes and Behaviors
Koo Yul Kim and Joris Drayer
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Yongjin Hwang and Khalid Ballouli
Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification
Wonseok (Eric) Jang, Joon Sung Lee and Daniel L. L. Wann
How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization
Hyun-Min Kim, Woon-Kyung Song and Sanghak Lee