Articles
Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league
Balamurugan Annamalai, R.V. ShabbirHusain, Shabana Chandrasekaran, Sanjeev Varshney
Developing a model for athletes’ personal brands on social networks (case study: Instagram)
Alireza Zakerian, Pegah Sarkoohi, Farzad Ghafouri, Sara Keshkar
Characterising features of the sports entrepreneurship process
Antti Kauppinen
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Kyu Ha Choi, Dana Ellis, Becca Leopkey, Jinsu Byun, Kathleen Zinn
It’s getting tight in the Alps – challenges and implications of the e-mountain bike boom for sustainable tourism management
Christian Moesch, Samuel Christen, Tim Ströbel
Determinants of the value of fishing tourism experience among anglers
Raija Komppula, Jarno Suni, Lari Turunen, William C. Gartner, Anssi Vainikka
How does spectator marketing in women’s leagues differ from that in men’s leagues?
Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka