International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)

Open Access
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)

Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández

Antecedents of the attitude toward the athlete celebrities’ human brand extensions
Jakeun Koo

Effects of athletic performance and marketable lifestyle on consumers’ engagement with sport celebrity’s social media and their endorsements
Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Cédric Mendes

Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis
Yide Liu, Cheng Yu, Svenja Damberg

Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Giuseppe Lamberti, Josep Rialp, Alexandra Simon

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters
Lei Luo, Tyreal Yizhou Qian, Gregg Rich, James J. Zhang

Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort
Sanghoon Kim, Ho Yeol Yu, Hyun-Woo Lee

Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
Brian H. Yim, Mark R. Lyberger, Doori Song

Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness
Svenja Damberg

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Tat-Huei Cham, Jun-Hwa Cheah, Hiram Ting, Mumtaz Ali Memon

Predicting consumers’ intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi


A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM
Amy Chan Hyung Kim, James Du, Jeffrey James


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