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    Home Journals International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2...

    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)

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    Open Access
    Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)

    Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández

    Antecedents of the attitude toward the athlete celebrities’ human brand extensions
    Jakeun Koo

    Effects of athletic performance and marketable lifestyle on consumers’ engagement with sport celebrity’s social media and their endorsements
    Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Cédric Mendes

    Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis
    Yide Liu, Cheng Yu, Svenja Damberg

    Antecedents of satisfaction and loyalty in different spectator tribes in a football context
    Giuseppe Lamberti, Josep Rialp, Alexandra Simon

    Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters
    Lei Luo, Tyreal Yizhou Qian, Gregg Rich, James J. Zhang

    Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort
    Sanghoon Kim, Ho Yeol Yu, Hyun-Woo Lee

    Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
    Brian H. Yim, Mark R. Lyberger, Doori Song

    Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness
    Svenja Damberg

    Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
    Tat-Huei Cham, Jun-Hwa Cheah, Hiram Ting, Mumtaz Ali Memon

    Predicting consumers’ intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
    Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi

     

    A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM
    Amy Chan Hyung Kim, James Du, Jeffrey James


     

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