Tag: sport marketing

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Niche Sport Sponsorship: Providing the Target Market Sponsors Want? by Greg Greenhalgh, Tiesha Martin and Allison Smith.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club by Abdel K. Halabi; Brendan O'Connell.

Within the fields of sport management, marketing, and business, experimental studies have been steadily gaining in popularity. However, the use of experiments is still limited among sport research compared to other fields. Although observational studies have formed the foundation of sport research, experimental studies have some distinct advantages over observational studies, primarily the ability to draw stronger causal conclusions about the effects of variables on behaviors, attitudes, and intentions.

Sport management scholars have mainly focused on environmental aspects of sustainability. However, the conceptualization of sustainability should be enriched by including economic, environmental, social, individual, and ethical aspects to provide meaningful insight into the sport industry in this unprecedented era. In line with this notion, this special issue aims to seek theoretical and practical investigation of sustainability in the field of sport management.

The objective of this IJSMS special issue is to bring together scholarship that seeks to advance our collective knowledge on diversity and inclusion in sport marketing. We acknowledge that diversity may include a myriad of characteristics that distinguish individuals and groups of people. However, this special edition focuses on diversity as it pertains to the following equity seeking groups: Race, ethnicity, gender, sexual orientation, physical ability.

There are many contemporary issues facing the sports industry today. For example, the sports industry, like many other industries, are going digital. There is a lot of interest in understanding how artificial intelligence and big data can be harnessed in sports marketing activities. Social media, as a new marketing communication platform, is upsetting traditional marketing practices, and brand owners are still learning how to use it effectively.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry by Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos.

As a part of the WASM book series of research papers that are published by Routledge, this book provides an opportunity for scholars and practitioners to review, comprehend, and/or analyze various topic areas relating to digital marketing in sports (e.g., social media, online advertising, digital analytics, content marketing, influencer marketing, online PR and communications).

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Understanding the Lack of Team Identification Research in Women’s Sport by Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Athlete brand identity, image and congruence: a systematic literature review by Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann.