Journals Sport Marketing Quarterly, Volume 31, 2022, Issue 2 January 22, 2023 0 Articles Identification in Sport and Religion: Exploring the Overlap Between Two Group Identities Keevan M. Statz, Elizabeth B. Delia, and Brian S. Gordon Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation Glenna L. Read, Jihoon (Jay) Kim, Yen-I Lee, Shuoya Sun, Youngji Seo, and Kenon A. Brown An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship Zachary Evans and Terry Eddy It’s About Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women’s Professional Sport Team Henry Wear, Michael L. Naraine, and Jordan Bakhsh The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior Thilo Kunkel, Adam Karg, and Heath McDonald Toronto Raptors fans celebrating on top of a bus after their team took home the 2019 NBA championship.Photo by Brian Jones on Unsplash NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen Share this:TweetEmailPrintMoreBlueskyRedditShare on TumblrPocketTelegramWhatsApp
Articles
