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Sport and alcohol go way back in sport history, hand in hand. Drink manufacturers sponsor sport, sports people drink and endorse various alcoholic beverages. Is it a sort of symbiosis? Anyway, it’s been the subject of a number of academic studies, the latest being a collected volume by Sarah Gee, Sport, Alcohol and Social Inquiry: A Global Cocktail (Emerald), which is reviewed here by Alan Bairner – and “there could have been few better choices”.
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.