Tag: Glenna L. Read

C&S is a cutting-edge peer-reviewed quarterly that publishes research to foster international scholarly understanding of the nexus of communication and sport that engages a broad intellectual community. The Forum Editor’s pick from the current issue: “Drive to Survive” Drives New Fans to Formula 1? Studying Viewer Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom by Dhwanil Shah and Anthony Lamont Williams.

C&S is a cutting-edge peer-reviewed quarterly that publishes research to foster international scholarly understanding of the nexus of communication and sport that engages a broad intellectual community. The Forum Editor’s pick from the current issue: Collegiate Student-Athletes as Health Advocates: The Role of Issue and Source Involvement in Students’ Information Processing about Binge Drinking by Sai Datta Mikkilineni, Gregory A. Cranmer, Erin Ash, and Bryan E. Denham.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.