Tag: Jihoon (Jay) Kim

C&S is a cutting-edge peer-reviewed quarterly that publishes research to foster international scholarly understanding of the nexus of communication and sport that engages a broad intellectual community. The Forum Editor’s pick from the current issue: Wearable Fitness Devices: An Investigation into Co-constructed Meaning of Use by Matthew Blaszka, Natasha A. Rascon.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.