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    Sport Marketing Quarterly, Volume 31, 2022, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences by Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 2

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.

    Sport Marketing Quarterly, Volume 31, 2022, Issue 1

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Cut from the Same Cloth: An Examination of Attachment to College Football Coaches by Michael Mudrick and Janet Fink.

    Sport Marketing Quarterly, Volume 30, 2021, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization by Hyun-Min Kim, Woon-Kyung Song and Sanghak Lee.

    Sport Marketing Quarterly, Volume 30, 2021, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning by Yongjae Kim, Seungbum Lee and Younghan Lee.

    Sport Marketing Quarterly, Volume 30, 2021, Issue 2

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Niche Sport Sponsorship: Providing the Target Market Sponsors Want? by Greg Greenhalgh, Tiesha Martin and Allison Smith.

    Sport Marketing Quarterly, Volume 30, 2021, Issue 1

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Understanding the Lack of Team Identification Research in Women’s Sport by Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong.

    Sport Marketing Quarterly, Volume 29, 2020, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: EXPLORING THE EXPLICIT AND IMPLICIT APPEAL OF RETRO SPORT LOGOS by Brendan Dwyer, Zach Scola, Joris Drayer.

    Sport Marketing Quarterly, Volume 29, 2020, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: THE DARK SIDE OF SPECTATOR BEHAVIOR: EFFECTS OF SPECTATOR DYSFUNCTIONAL BEHAVIOR ON ANGER, RUMINATION, AND REVISIT INTENTION by Kyungyeol Anthony Kim and Kevin K. Byon.
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