Tag: Sport Marketing Association

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for the 20th SMA Annual Conference. This year's conference will be held at the Hilton St. Petersburg hotel the week of October 25-27, 2023.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences by Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products by Yu-Tai Wu, Yu-Feng Wu, Chih-Du Cheng, and Mei-Yen Chen.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Cut from the Same Cloth: An Examination of Attachment to College Football Coaches by Michael Mudrick and Janet Fink.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization by Hyun-Min Kim, Woon-Kyung Song and Sanghak Lee.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning by Yongjae Kim, Seungbum Lee and Younghan Lee.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Niche Sport Sponsorship: Providing the Target Market Sponsors Want? by Greg Greenhalgh, Tiesha Martin and Allison Smith.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Understanding the Lack of Team Identification Research in Women’s Sport by Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: EXPLORING THE EXPLICIT AND IMPLICIT APPEAL OF RETRO SPORT LOGOS by Brendan Dwyer, Zach Scola, Joris Drayer.