International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 2

The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory
Sanghak Lee, Young Ik Suh

Open Access
Insights into customer experience in sports retail stores

Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer

The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan
Young Joon Park, Fan Zhang, Yeujun Yoon

Interpreting sports events from a resource-based view perspective
Tommasina Pianese)

The effect of quality and leverage on the image transfer model: the moderating role of involvement
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas Lizama

The impact of corruption on sport demand
Carlo Amenta, Paolo Di Betta

Spectator satisfaction model for mass participant sport events: antecedents and consequences
Yanling Duan, Bing Liu

Understanding retail quality of sporting goods stores: a text mining approach
Luke Lunhua Mao

Intergenerational differences in fans’ motivation to watch the T20 world cup: a generation cohort theory perspective
Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa

The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
Shanshan Lu, Weiwei Zhu, Jiuchang Wei

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
Mohsen Behnam, Do Young Pyun, Jason P. Doyle, Vahid Delshab

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