Tag: Luke Lunhua Mao

Cross-cultural management is an important facet of the globalized sport industry. Globalized Sport Management in Diverse Cultural Contexts, edited by James J. Zhang & Brenda G. Pitts (Routledge), brings together research on this issue from sport scholars around the world. Our reviewer is Derrick Charway, and he finds that the book does what it intended to, bud he would have liked an abstract for each chapter, and he points out that micro level analyses would have added important insights about cultural diversity in practice.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).

Academics in various disciplines are writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: ‘I don’t know if America would have picked me:’ athletic, national, and racial identities of the U.S. Men’s Kabaddi Team by Sam Winemiller

The considerable growth of interest in commerce, media and politics and their relationship to sport in international academia has resulted in academics in various disciplines writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life.