Tag: Bing Liu

Academics in various disciplines are writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: Examining the relationship among service quality, perceived value, and sport consumption at the Wuhan tennis open by Jing Tian, Chengli Xu, Kyungyeol (Anthony) Kim, John Nauright, Minkil Kim, N. David Pifer & James J. Zhang.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).

The considerable growth of interest in commerce, media and politics and their relationship to sport has resulted in academics in various disciplines writing about sport. Sport in Society is a forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: THE SPORTS WORLD IN THE ERA OF COVID-19 by John Nauright, Sarah Zipp & Young Hoon Kim.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.