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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).
The mission of International Journal of Sport Communication is to provide a platform for academics and practitioners to disseminate research and information on the unique aspects and divergent activities associated with any communication in sport, through sport, or in a sport setting.