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The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Athlete brand identity, image and congruence: a systematic literature review by Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann.
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).