Tag: Manuel Alonso Dos Santos
International Journal of Sports Marketing & Sponsorship, Vol 24, 2023, No 2
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 5 | Sport Management, Marketing, and Innovation
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion
International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 3
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry by Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos.
Sport, Business and Management, Volume 11, 2021, Issue 2
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: Net gains: a comparison of competitive balance between the ANZ Championship and Suncorp Super Netball by Henry E.T. Wetherall, Mark F. Stewart, Trong Anh Trinh.
International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 2
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).
International Journal of Sports Marketing & Sponsorship, Vol 20, 2019, No 4
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.
Sport in Society, Volume 23, 2020, Issue 2 | Management, Marketing and Economy in Sports Organizations
The considerable growth of interest in commerce, media and politics and their relationship to sport in international academia has resulted in academics in various disciplines writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life.
International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 5/6
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
International Journal of Sports Marketing & Sponsorship, Vol 19, No. 1, 2018: Sponsorship return on investment
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.