International Journal of Sports Marketing & Sponsorship, Vol 19, No. 1, 2018: Sponsorship return on investment

Determinants of viewer attention in concurrent event sponsorship
Felix Boronczyk, Christopher Rumpf, and Christoph Breuer

Assessing the effectiveness of sponsorship messaging
Manuel Alonso Dos Santos and Ferran Calabuig Moreno

The moderating effect of identification on return on investment from sponsor brand integration
Jonathan A. Jensen, Patrick Walsh, and Joe Cobbs

Examining confirmation biases: implications of sponsor congruency
Michael Devlin and Andrew C. Billings

Sponsoring of professional cycling: what does it mean for stock prices?
Morten Halsteinli Drivdal, Helge A. Nordahl, Håkon Rønes

Official sports sponsorship fortress vs ambush marketing attack
Steffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, Philipp Reiter

Trends in sport sponsorship evaluation and measurement: insights from the industry
Jonathan A. Jensen and Darin W. White

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