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    Tag: Klaus-Peter Wiedmann

    Journal of Global Sport Management, Volume 4, 2019, issue 3: Fashion, Marketing, and Communication in Sport Management

    The Journal of Global Sport Management (JGSM) aims to be the global platform for focused, rigorous, and interdisciplinary research that has originality, depth, and clarity of insights into significant issues and developments of interest to sport management. Its main objectives: to advance research; to enhance practice; and to facilitate good policy-making decisions.

    International Journal of Sports Marketing & Sponsorship, Vol 19, No. 1, 2018: Sponsorship return on investment

    The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.
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