Tag: Helge A. Nordahl
International Journal of Sports Marketing & Sponsorship, Vol 19, No. 1, 2018: Sponsorship return on investment
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.