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International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 5 | Sport Management, Marketing, and Innovation
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion
Journal of Sport Management, Volume 32, 2018, Issue 6
The Journal of Sport Management encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed.
Sport, Business and Management: An International Journal, Volume 8, 2018, Issue 2
Sport, Business and Management serves to promote the development of a coherent, high-quality body of work in sport, business and management, an area that has until now been largely overlooked by academia despite being one of the few industries to warrant its own daily section in most newspapers.
International Journal of Sports Marketing & Sponsorship, Vol 19, No. 1, 2018: Sponsorship return on investment
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.
Sport marketing som forskningsinriktning, kunskapsfält och tillämpningsområde
Björn Anders Larsson recenserar mycket grundligt, och inte okritiskt, Routledge-antologin Global Sport Marketing: Contemporary issues and practice sammanställd (och i inte ringa grad skriven) av Michel Desbordes och André Richelieu.