Articles
ArticlesFrom horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions
Sungkyung Kim, Argyro Elisavet Manoli
Open Access
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Keita Kinoshita, Hirotaka Matsuoka
A systematic review on spectator behavior in esports: why do people watch?
Julia Rietz, Kirstin Hallmann
Open Access
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship
David M. Herold, C. Keith Harrison, Scott J. Bukstein
Temporal team switching after the elimination of the supported team at a knockout tournament
Endzhe Latypova, Hirotaka Matsuoka
The role of trust in sports organization crisis communication: the case of the Houston Astros’ sign-stealing scandal
Seomgyun Lee, Taeyeon Oh
Effects of in-game brand congruity on esports consumers’ implicit and explicit memory
Yongjin Hwang, Nicholas Masafumi Watanabe, Mark Nagel
Distinctions in environmental attitudes between soccer and American football fans
Timothy Kellison, Beth A. Cianfrone
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
Fong Jia Wang, Weisheng Chiu
Are single-item needs’ and values’ measures a good alternative to multi-item measures for sport marketers?
Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes
Assessing spectator motivation for the Paralympics: the mediating role of attitude
Minhong Kim, Jinwoo Park, Youngmin Yoon
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process
Daniel White, Dylan Williams, Sean Dwyer, Darin White
