Tag: Wanyong Choi

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, etc. The Forum Editor’s pick from the current issue: Unfair, Innocent, Flamed: Examining How the Chinese Public Perceived Sun Yang’s 8-Year Doping Sanction by Bo Li, Olan K.M. Scott, Stirling Sharpe, Qian Zhong.