Tag: Kristi Sweeney

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, media studies, psychology, telecommunications, cultural studies, sport marketing, international communication, gender studies, journalism, public relations, communication theory, and new media.