Tag: Youngmin Yoon

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association. The mission of JASM is to develop, advance, disseminate, promote, and preserve knowledge within the academic discipline of sport management by providing an outlet that is both grounded in academic theory and driven by the needs of practitioners and the environment of the sport industry.