Tag: Sean Dwyer

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator by Fong Jia Wang, Weisheng Chiu.

The goal of JASM is to publish sport business-focused research and conceptual contributions that bridge the divide between scholarship and practice. Accordingly, only manuscripts that make a meaningful contribution to the sport industry based on practical, conceptual/empirical grounding will be considered for publication. The Forum Editor’s pick from the current issue: The Way of the Fight: An Analysis of MMA Judging by Todd Feldman.