Tag: Kyungro Chang
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 1
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown by Youngbum Kwon, Dae Hee Kwak.
Following the principle of fit?
The Routledge Handbook of Sport Management, edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet & Paul Downward, gets a constructively critical, thoroughly readable, and vastly instructive review by Cecilia Stenling.