Tag: Wonseok (Eric) Jang

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram by Olan K.M. Scott, Nicholas Burton, Bo L.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown by Youngbum Kwon, Dae Hee Kwak.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:How Sports Sponsorship Influences a Sponsor’s Financial Performance: A Case Study from the Korea Baseball Organization by Hyun-Min Kim, Woon-Kyung Song and Sanghak Lee.

ESMQ publishes articles that contribute to our understanding of sport organizations. The Journal sets out to enhance our understanding of the role of sport management and sport bodies in social life. The Forum Editor’s pick from the current issue: ELITE SPORT POLICIES AND INTERNATIONAL SPORTING SUCCESS: A PANEL DATA ANALYSIS OF EUROPEAN WOMEN’S NATIONAL FOOTBALL TEAM PERFORMANCE by Maurizio Valenti, Nicolas Scelles & Stephen Morrow.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: REPEAT REGISTRATIONS OF A RUNNING EVENT: APPLYING CUSTOMER BASE ANALYSIS by Carol A. Finnegan, Thomas J. Aicher and Robert A. Block.

C&S is a cutting-edge peer-reviewed quarterly that publishes research to foster international scholarly understanding of the nexus of communication and sport that engages a broad intellectual community. – The Forum Editor’s pick from the current issue: “OUR GINNY”: VIRGINIA WADE, THE 1977 WIMBLEDON CHAMPIONSHIPS AND THE GENDERING OF NATIONAL IDENTITY by Robert J. Lake.