Tag: sport marketing

Guest Editor: Jon Welty Peachey, University of Illinois at Urbana-Champaign, USA According to the International Platform on Sport and Development (IPSD, n.d.), there are currently 572 sport-for-development and peace (SFDP) organisations registered globally as of Summer 2014. On 6 April, 2014 the first International Day of Sport for Development and Peace was declared by the United Nations, which has long recognised...

The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.

International Journal of Sport Management and Marketing. Special Issue on: “Advances in Advertising and Sponsorship Effectiveness” Guest Editors Dr. Beth Cianfrone, Georgia State University, USA Dr. Windy Dees, University of Miami, USA Advertising and sponsorship dollars are an important revenue stream for sport organisations at all levels, from youth sport to professional. In 2013, the projected global spending on sponsorships was $53.3 billion, of which...

Sport Marketing in Asia: Trends and Issues for the 21st Century Guest Editors: Bob Heere, University of South Carolina, Yukyoum Kim, Florida State University, & Masayuki Yoshida, Biwako Seikei Sport College The recent decision of the IOC to return the Summer Olympics to Tokyo, Japan in 2020, 56 years after the first Asian Summer Olympics, was the latest in a series...

The increasing globalization of sport created a global multi-billion industry.  Sports events are followed, watched and discussed by billions of spectators, loyal fans and or casual observer. This growing interest in sport didn’t go unnoticed by savvy marketers.  Sports Marketing is much more than the marketing of sports.  It was defined as the use of sports to achieve marketing...

International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.

The International Journal of Sports Marketing & Sponsorship is the world’s leading journal for the sports marketing industry. Published quarterly, it is the only sports journal to have met the rigorous standards required for a listing by both PsycINFO and the Social Sciences Citation Index (SSCI).

International Journal of Sport  Management and Marketing. Special Issue on: “Marketing of Olympic Sport via New Media” Guest Editors Andrea N. Eagleman, Massey University, New Zealand Lauren M. Burch, Indiana University-Purdue University Columbus, USA New media is defined as internet-based non-traditional media platforms such as websites, social networking sites and applications, blogs and e-commerce systems (Stoldt, Dittmore, & Pedersen, 2011). In recent years, new media’s presence...