SPECIAL ISSUE: MARKETING SPORT EVENT TOURISM
Guest Editors: Alexandris Kostas and Kaplanidou Kyriaki
Guest Editors’ Introduction: Marketing Sport Event Tourism: Sport Tourist Behaviors and Destination Provisions
Alexandris Kostas and Kaplanidou Kyriaki
Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon Event
Sung Keun (SK) Koo, Kevin K. Byon, and Thomas A. Baker
Marketing a Social Experience: How Celebration of Subculture Leads to Social Spending During a Sport Event
Xiaoyan Xing, Laurence Chalip, and B. Christine Green
Motivation, Satisfaction, and Behavioral Intentions: Segmenting Youth Participants at the Interamnia World Cup 2012
Girish Prayag and Elsa Grivel
Impact of Mega Sport Events on Destination Image and Country Image
Jeeyoon Kim, Joon Ho Kang, and Yu-Kyoum Kim
DEPARTMENTS
View from the Field: Heidi Pellerano
Sport Marketing and the Law
On Second Thought … Recent Decisions Continue to Reshape Intellectual Property Landscape
Steve McKelvey and John Grady
