‘Ultimate’ sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
Michael B. Devlin; Natalie A. Brown; Andrew C. Billings; Stacy Bishop
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men’s basketball
Cody T. Havard; Lamar Reams; Dianna P. Gray
There’s no place like home: home court advantage in North American sports leagues
John Berdell; James Ciecka; Anthony C. Krautmann
Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
Brian P. McCullough
Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
Gonzalo A. Bravo; Doyeon Won; Cindy Lee
Efficacy of sporting event ads with textese (SMS-type copy)
Jeremy J. Sierra; Harry A. Taute; Michael R. Hyman
Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme
Joon-Seo Andrew Choi; MyoungJin Kim; Sung-Bae Roger Park
Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
Nikolaos Boukas; Vassilios Ziakas
“Tell me who’s your host and I’ll tell you who you are”: Olympic Games image before and after the 2008 and 2010 Olympic Games
Anahit Armenakyan; Louise A. Heslop; John Nadeau; Irene R.R. Lu; Norm O’Reilly
The impact of scandal on sport consumption: a conceptual framework for future research
Daniel D. Prior; Norm O’Reilly; Jason Mazanov; Twan Huybers
