View from the Field
Donna Orender
Detecting Pod Position Effects in the Context of Multi-Segment Sport Programs: Implications from Four Super Bowl Broadcasts
Yongick Jeong and Hai Tran
Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes’ Motives
Amy Rundio, Bob Heere, and Brianna Newland
The Impact of Fan Identification and Notification on Survey Response and Data Quality
Jeremy Scott Jordan, Simon Brandon-Lai, Mikihiro Sato, Aubrey Kent, and Daniel C. Funk
Signals and Cues: LGBT Inclusive Advertising and Consumer Attraction
George B. Cunningham and E. Nicole Melton
Social Media’s Changing Legal Landscape Provides Cautionary Tales of “Pinterest” to Sport Marketers
Alfonso N. Cornish, II and Ben Larkin