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    Sport Marketing Quarterly Volume 23, Number 3, September 2014

    The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal. Special Issue: Marketing Sport Event Tourism

    Sport Marketing Quarterly Volume 23, Number 2, June 2014

    The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

    Sport Marketing Quarterly Volume 23, Number 1, March 2014

    The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

    Call for Papers | Special Issue of Sport Marketing Quarterly | Sport Marketing in Asia: Trends and Issues for the 21st Century

    Sport Marketing in Asia: Trends and Issues for the 21st Century Guest Editors: Bob Heere, University of South Carolina, Yukyoum Kim, Florida State University, & Masayuki Yoshida, Biwako Seikei Sport College The recent decision of the IOC to return the Summer Olympics to Tokyo, Japan in 2020, 56 years after the first Asian Summer Olympics, was the latest in a series...

    Extended Deadline for Special Issue on Marketing Sport Event Tourism – The Sport Marketing Quarterly (SMQ)

    Guest Editors: Kiki Kaplanidou and Kostas Alexandris Manuscript submission deadline: October 31st, 2013. The rise of the number of sport events that countries, regions and communities host denotes the importance of sport events for tourism and economic development and suggests a synergy between sport and tourism marketing. However, theoretical and applied research that explains the nuances of this relationship is rather limited. ...

    Sport Marketing Quarterly Volume 22, Number 2, June 2013

    The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

    Sport Marketing Quarterly Volume 22, Number 1, March 2013

    Please note! No abstracts are accessible for this journal. Selling Premium Seating in Today’s Sport Marketplace Heather J. Lawrence, Ron T. Contorno, and Brandon Steffek Spectator-Based Brand Equity in Professional Soccer Rui Biscaia, Abel Correia, Stephen Ross, António Rosado, and João Maroco The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption Brendan Dwyer Fortune 100 Companies: Insight into Premium Seating...

    Sport Marketing Quarterly Volume 21, Number 4, December 2012

    Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants Andrea N. Eagleman and Brian D. Krohn Attracting Facebook “Fans”: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams Mya Pronschinske, Mark D. Groza, and Matthew Walker Development of a Brand Extension Decision-Making Model for Professional Sport Teams Patrick Walsh and Seungbum Lee An Analysis of the Motivators...
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