What Factors Determine the Fans’ Willingness to Pay for Bundesliga Tickets? An Analysis of Ticket Sales in the Secondary Market Using Data from ebay.de
Christoph Kemper and Christoph Breuer
Points of Attachment and Sponsorship Outcomes in an Individual Sport
Lamar Reams, Terry Eddy, and B. Colin Cork
The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet
Thomas M. Hickman
An Examination of Constraints and Motivators as Predictors of Sport Media Consumption Substitution Intention
Ben Larkin, Janet S. Fink, and Galen T. Trail
Industry Insider: Geoff Moore
Stephen McKelvey
Sport Marketing and the Law
Marketing Materials and Intentional Misrepresentation: A Word of Warning for Marketers and Celebrity Athlete Promoters
Anita M. Moorman
