Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship
Matthew J. Bernthal, Todd Koesters, Khalid Ballouli, and Matthew T. Brown
pp 6–18
The Effects of Gender and Social Roles on the Marketing of Combat Sport
T. Christopher Greenwell, Meg Hancock, Jason M. Simmons, and Dustin Thorn
pp 19–29
The Immediate Impact of Coach Succession on Season Ticket Holder Attitudes
Adam Karg, Heath McDonald, and Geoff Schoenberg
pp 30–42
A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation
Shaughan A. Keaton, Nicholas M. Watanabe, and Christopher C. Gearhart
pp 43–55
Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values
Damon Aiken, Ajay Sukhdial, Lynn Kahle, and James A. Downing
pp 56–66
DEPARTMENTS
Industry Insider: John Doleva
Stephen McKelvey
pp 3–5
Sport Marketing and the Law
You Agreed to What? Implications of Past Agreements Between Donors and Athletic Support Groups
Todd Koesters, Matthew T. Brown, and John Grady
pp 67–69
