Motivations and Fan Engagement Related to Professional Bass Fishing Spectatorship
Matthew J. Bernthal, Todd Koesters, Khalid Ballouli, and Matthew T. Brown
pp 6โ18
The Effects of Gender and Social Roles on the Marketing of Combat Sport
T. Christopher Greenwell, Meg Hancock, Jason M. Simmons, and Dustin Thorn
pp 19โ29
The Immediate Impact of Coach Succession on Season Ticket Holder Attitudes
Adam Karg, Heath McDonald, and Geoff Schoenberg
pp 30โ42
A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation
Shaughan A. Keaton, Nicholas M. Watanabe, and Christopher C. Gearhart
pp 43โ55
Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values
Damon Aiken, Ajay Sukhdial, Lynn Kahle, and James A. Downing
pp 56โ66
DEPARTMENTS
Industry Insider: John Doleva
Stephen McKelvey
pp 3โ5
Sport Marketing and the Law
You Agreed to What? Implications of Past Agreements Between Donors and Athletic Support Groups
Todd Koesters, Matthew T. Brown, and John Grady
pp 67โ69