Sport Marketing Quarterly Volume 24, Issue 1, March 2015

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smqMotivations and Fan Engagement Related to Professional Bass Fishing Spectatorship
Matthew J. Bernthal, Todd Koesters, Khalid Ballouli, and Matthew T. Brown
pp 6โ€“18

The Effects of Gender and Social Roles on the Marketing of Combat Sport
T. Christopher Greenwell, Meg Hancock, Jason M. Simmons, and Dustin Thorn
pp 19โ€“29

The Immediate Impact of Coach Succession on Season Ticket Holder Attitudes
Adam Karg, Heath McDonald, and Geoff Schoenberg
pp 30โ€“42

A Comparison of College Football and NASCAR Consumer Profiles: Identity Formation and Spectatorship Motivation
Shaughan A. Keaton, Nicholas M. Watanabe, and Christopher C. Gearhart
pp 43โ€“55

Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values
Damon Aiken, Ajay Sukhdial, Lynn Kahle, and James A. Downing
pp 56โ€“66

DEPARTMENTS

Industry Insider: John Doleva
Stephen McKelvey
pp 3โ€“5

Sport Marketing and the Law
You Agreed to What? Implications of Past Agreements Between Donors and Athletic Support Groups
Todd Koesters, Matthew T. Brown, and John Grady
pp 67โ€“69

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