Effects of Sport Celebrity Transgressions: An Exploratory Study
A. Sassenberg
Identifying Key Market Demand Factors Associated with High School Basketball Tournaments
Beth A. Cianfrone, James Zhang, Brenda Pitts, and Kevin K. Byon
Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport
Masayuki Yoshida, Brian Gordon, Bob Heere, and Jeffrey D. James
An Examination of Fantasy Sport Participation Motives and Substitution versus Attendance Intention
Ben Larkin
Departments
View from the Field: Stacey Allaster
Sport Marketing and the Law
Let’s Here It for the Home Team: Williams v. National Football League Upholds Geographic Ticket Sales Ban
James T. Reese and Mark A. Dodds
