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Sport Marketing Quarterly Volume 23, Number 1, March 2014

The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

Call for Papers | Special Issue of Sport Marketing Quarterly | Sport Marketing in Asia: Trends and Issues for the 21st Century

Sport Marketing in Asia: Trends and Issues for the 21st Century Guest Editors: Bob Heere, University of South Carolina, Yukyoum Kim, Florida State University, &...

Extended Deadline for Special Issue on Marketing Sport Event Tourism – The Sport Marketing Quarterly (SMQ)

Guest Editors: Kiki Kaplanidou and Kostas Alexandris Manuscript submission deadline: October 31st, 2013. The rise of the number of sport events that countries, regions and communities host...

Sport Marketing Quarterly Volume 22, Number 2, June 2013

The Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. Please note, there are no abstracts available for this journal.

Sport Marketing Quarterly Volume 22, Number 1, March 2013

Please note! No abstracts are accessible for this journal.Selling Premium Seating in Today’s Sport Marketplace Heather J. Lawrence, Ron T. Contorno, and Brandon SteffekSpectator-Based Brand...

Sport Marketing Quarterly Volume 21, Number 4, December 2012

Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants Andrea N. Eagleman and Brian D. KrohnAttracting Facebook “Fans”: The Importance of Authenticity and...