Tag: Sport Marketing Quarterly
Sport Marketing Quarterly, Volume 27, 2018, Issue 1
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 26, 2017, Issue 4: Rivalry in Sport
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Call for Papers | “Sport Brands: Brand Relationships and Consumer Behavior” | Special issue of Sport Marketing Quarterly. Call ends December 15, 2018
This special issue is aimed to advance the management of brands within the sport industry. Manuscripts investigating a wide variety of topical areas (e.g., consumer and employee behavior; sponsorship; participant or spectators; digital and social media behavior; field experiments) will be reviewed. Anticipated publication of the accepted manuscripts is December 2019.
Sport Marketing Quarterly, Volume 26, 2017, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Call for Papers | “Experimental Research in Sport Consumer Behavior” | Special Issue of Sport Marketing Quarterly. Call ends December 15, 2017
This special issue seeks to: (a) further the theoretical understanding of sport consumers through experimental methods and (b) enhance awareness and appreciation of the benefits of using an experimental approach in sport consumer behavior research.
Sport Marketing Quarterly, Volume 26, 2017, Issue 2
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 26, 2017, Issue 1
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 25, 2016, Issue 4
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 25, 2016, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 25, 2016 Issue 2
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
