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    Home Journals Sport Marketing Quarterly Volume 23, Number 4, December 2014

    Sport Marketing Quarterly Volume 23, Number 4, December 2014

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    smqAs Time Goes By: Deciphering the Fantasy Sport Playing Teenager
    Brody J. Ruihley, Andrew C. Billings, and Coral Rae
    pp. 187-197

    Runner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll Marathon
    Nancy L. Lough, Jennifer R. Pharr, and Jason O. Owen
    pp. 198-211

    How Event Significance, Team Quality, and School Proximity Affect Secondary Market Behavior at March Madness
    Patrick J. Rishe, Michael Mondello, and Brett Boyle
    pp. 212-224

    Room for Growth in Professional Sport: An Examination of the Factors Affecting African-American Attendance
    Ashley Stadler Blank, Kristi Sweeney, and Rhema D. Fuller
    pp. 225-240

    Riddell vs. United States Casts Legal Light on Tariff Engineering
    Mark Dodds and Kevin Heisey
    pp. 241-243

    Sponsorship of Non-Profit Sporting Events: The Case of the Well-Being Festival
    Chrysostomos Giannoulakis
    pp. 244-252

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