Open Access
How the type of sports-related endorser influences consumers’ purchase intentions
Aaron von Felbert, Christoph Breuer
Transformative marketing: health and well-being of Special Olympic athletes
Brian P. McCullough, Galen T. Trail
Influence of gamification on perceived self-efficacy: gender and age moderator effect
Ana Isabel Polo-Peña, Dolores María Frías-Jamilena, María Lina Fernández-Ruano
The effect of articulated sports sponsorship on recall and visual attention to the brand
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Vicente Prado Gascó
Sport attendance behavior spectrum: motivators, constraints and context
Kurt C. Mayer, Eric Hungenberg
Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League
Giridhar B. Kamath, Shirshendu Ganguli, Simon George
Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry
Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos
Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes
Soyoung Joo, Jakeun Koo, Bridget Satinover Nichols
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
Tae-Ahn Kang, Hirotaka Matsuoka
Sport sponsorship announcement and stock returns: a meta-analytic review
Youngbum Kwon, T. Bettina Cornwell
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